Our Services

Visual Identity

In a world with acute competition and shortened attention span, having the true essence and identity of your brand reflected through your logo is a must. Through your visual identity, you are not only making your brand known, but also creating familiarity and increasing consideration.

This section includes:

  • Logo design
  • Brand identity


Brand Strategy

In the wide sea of competition, navigation can be hard. Your Brand Strategy is your map. It will help you get to your objectives without ever losing sight of your “why”.  At Fledge, we provide a complete roadmap of your brand, defining your key equity elements, your brand platform & your brand persona.

This section includes:

  • Brand Persona
  • Brand Equity Pyramid
  • Brand position
  • Brand Architecture
  • Brand Platform
Brand guidelines

If the brand strategy is your map, your brand guidelines are your compass. It provides a structured and precise framework for developing communication message tracks with a consistent tone of voice and guarantees the integrity of your brand identity as well as the recognition and attribution to your brand via clear brand cues.

This section includes:

  • Brand System
  • Typography
  • Imagery
  • Colour palette
  • Guides and templates
Packaging Design

In a store or on an e-shop the packaging is usually the first contact of a customer with your brand. That is why it should not only act as a mini-POS informing and closing the sale on the product, but also be an invitation to join a window open on your brand universe.

This section includes:

  • Packaging design
  • Product design
  • Packaging rebranding
  • Sub Brands and product identity
  • Promotional Material
Space Branding

The true identity of your brand fully and vividly takes life in the physical world through space branding. Be it in an exhibition, at a point of sale, or in your own working space, breathing your brand into physical objects will help you fully own the space and create an immersive brand experience.

This section includes:

  • Event Branding
  • POSM Design
  • Office Branding
  • Environmental Guidelines
Digital Branding

The consumer has evolved, and so has the Branding. Today more than ever, visibility of your brand in the digital playground is key. That is why we have created a dedicated business unit for Digital Branding and Digital Experience. 

Follow the link to discover Dexlab and how it helps the bold own the digital playground.