Spread the joy

Tchicolata is the commercial brand of the chocolate spread of Baltimar, the industry leader. Yet focusing for several decades on product development and G2M, the brand lacked a presence that reflects its true potential.

The agency worked on a Logo Refresh and a complete redesign of the packaging to design an attractive yet neat packaging that is able to reflect in a single glimpse all the goodness and the generosity of the product inside.

The result is a packaging that stands out and that triggers irresistible waves of deliciousness as if you were, as the Moroccan saying goes, “eating it with your eyes”.