The beauty of the kingdom,
the sun of the south

Nelya offers you pure Organic food and beauty products springing from millennia of invaluable knowhow of the people of the south of the Moroccan Kingdom combined with that rough and beautiful nature’s most precious hidden treasures.


The Brand solely works with cooperatives from the south of Morocco and is fully engaged in an ethical vision of organic products trade.


Cooperatives products usually lack a clear positioning and a brand that really reflects their essence and the preciousness of the products inside. We tried to reveal just that by elevating the product with a tailored and refined Brand Identity to allow each packaging to reflect the gems inside.

> Brand Identity
> Brand Positioning
> Naming
> Packaging Design
> Research
> Portfolio recommendation
> Pricing and Margin Buildup
> Distribution Strategy
> Communication Strategy