Don’t stop the ride

Jeep and WSL run deep, the brands not only share a solid business bond, Jeep being the exclusive global partner of the World Surf League, but they also share their brand archetypes and their core target.

Building on that bond, Fledge designed an event and space branding transcending a simple showroom on the sand, to allow the Jeeps to reclaim their rightful place at the heart of the ride.

The space was split between the different phases of Surf (the prep, the ride, and the chill) making the car at the heart of the ride lifestyle and creating a positive imprint as well as 210% jump in test drive rates vs. YAG.