24 Apr The 4 fundamentals of successful event branding
Discover in this article how to organize a successful event thanks to event branding!
When it comes to organizing a successful event for your business, success or failure depends on your ability to convey brand values. You then need to showcase your brand for what it is. This is where event branding comes in, to ensure the success of your event.
What is event branding?
Event branding as a concept can be seen as a major key success factor as it creates a lasting advantage over the competition. It thus focuses on each point of contact that is likely to increase brand awareness and visibility.
Event branding is therefore very important for your brand’s visibility. Whether it is to promote a new product, communicate about your services or even enhance your brand image, several actions allow you to build an event branding that will make people talk about your brand !
The 4 fundamentals of successful event branding
First and foremost, let’s start with the fundamentals that will make your event immersive and impactful for your brand.
Event theme or slogan
The theme of your event should be aligned with your choice of audience, purpose and budget. It should preferably arouse the curiosity of your target and make them want to attend. As for your slogan, it should sum up the purpose of the event. In short, enough should be said without saying too much.
Naming
Is your event a conference? A seminar? A corporate evening? Establish the nature of your event, find a name that is consistent with your brand, and make sure to highlight the theme of the event.
Colors, fonts and graphics
Remember to establish the branding elements for your event and stick to them across all media so that attendees and audiences capture the essence of your event’s brand. These elements can either be adapted to your graphic charter or be specifically created for the occasion.
Choice of space and layout
The space you choose for the organization of your event as well as its layout play a crucial role in the emotions and image that your brand wants to convey through this event. This is why every decoration, every space and every piece of furniture must be put in place wisely.
Finally, 3 best-practices follow before starting to organize your event
- Choose a relevant timing. Because the date of your event must be fully in line with its theme.
- Ensure, from the first phases of deployment, a good presence of the event on social networks. Especially if you opt for a digital event.
- Make sure to be subtle about the communication about your products during the event, they should naturally blend into it.
Discover our personal touch in event branding with JEEP during the World Surf League Event branding: the study of a Fledge case (click here to find out more) and be the next to highlight your brand presence through your event